New agreement expands Baby Genius content offering with Xfinity On Demand streaming platform.
Beverly Hills -- Genius Brands International, Inc. (OTCQB:GNUS), a global brand management company dedicated to providing entertaining and enriching ‘content with a purpose’ for toddlers to tweens, has partnered with Comcast on the distribution of its Baby Genius content. According to the terms of the new open-ended agreement, Comcast will make all episodes of the Baby Genius Nursery Rhymes and Baby Genius Baby Animals series available to Xfinity TV customers to stream online or download to enjoy anytime via the Xfinity TV Go app and website. Additionally Baby Genius content is also available for free on Xfinity TV by Comcast. The announcement was made today by Andy Heyward, Chairman & CEO of GBI.
“Our newly expanded partnership with Comcast will provide parents and their children with on-demand access to Baby Genius content when at home or on the go,” said Heyward. “The efficiency that Comcast offers in terms of both accessibility and affordability makes our goal of keeping children engaged with Baby Genius’ award-winning, high quality and immersive content across all media platforms readily achievable.”
Prior to the new deal which transitions the partnership from marketing-based to commercial based, Baby Genius content was available through Comcast’s Xfinity TV on its Baby Boost Channel. Since its debut on Xfinity TV, Baby Genius content has earned the distinction of being the #1 Xfinity On Demand property on the Baby Boost Channel. Over the past seven years, the Baby Genius content has amassed over 50 million downloads and over 500,000 VOD users/month across the Xfinity TV platforms, providing unlimited content combinations and continuous play.
Source: Genius Brands International
Jennifer Wolfe is Director of News & Content at Animation World Network.