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Gener8 Launches New Visual Effects Division

Former vice president of visual effects at 20th Century Fox to spearhead Gener8's expansion into growing VFX post production market.

VANCOUVER -- Gener8 Media Corp. announced that Jennifer Meislohn has joined the company as managing director of its new visual effects (VFX) division called The Feder8tion, which will specialize in composite, set extension and environment work. The Feder8tion plans to hire up to 30 new employees by the end of the summer.

Meislohn comes to The Feder8tion after nearly a decade at 20th Century Fox, where she oversaw major films such as Life of Pi, Chronicle, the Night at the Museum franchises and Titanic 3D. At The Feder8tion, Meislohn will be responsible for identifying, managing and delivering VFX post-production film work to build on the success of Gener8's existing business.

"I've seen firsthand the impact that Gener8 has had on Hollywood's 3D conversion industry," said Meislohn. "From a groundbreaking process and technology to a growing list of major studio clients and films, Gener8 is fast becoming recognized as a key player for unbeatable quality and service. I'm very excited to get The Feder8tion up and running and help expand the business in a broader direction."

"Jennifer has seen the VFX industry evolve and clearly brings an interesting collaborative approach to handling the work," says Paul Becker, Executive Producer of Gener8. "I'm excited to see her build The Feder8tion and ultimately influence the VFX landscape with a new approach to business."

Rory Armes, Founder and CEO of Gener8 added: "We are delighted to add Jennifer to our growing team. Her financial and operational expertise will help us build on our success in Hollywood, and open up doors to new and lucrative opportunities." 

Gener8 is a media technology company with two divisions-a studio and a technology group. Its studio is an industry leader in 3D stereo conversion services for the entertainment industry, with many high profile credits including The Amazing Spider-Man, Ghost Rider 2 and Harry Potter. The technology division provides 3D technology and cloud-based data management and analytics (Cumul8) to the entertainment industry. Gener8's head office is located in Vancouver, British Columbia and has approximately 200 employees. The executive team draws on years of experience developing graphics technology in commercial software, video games and the film industry.

Source: Gener8

Jennifer Wolfe's picture

Jennifer Wolfe is Director of News & Content at Animation World Network.