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GenAudio Brings 4D Sound to the 3-D Film World at Sundance

GenAudio Inc., developer of AstoundSound 4D sound localization cue technology, has partnered with the 3-D Film and Interactive Festival (3DFF) to demonstrate its innovative AstoundStereo software at the 2009 Sundance Film Festival. Featured in the 3DFF Interactive Lounge from January 16 to 25, GenAudio's AstoundStereo technology will be integrated so that audio is perceived as coming from every direction including above and beyond the physical placement of the speakers -- surround sound at the highest level.

"GenAudio is dedicated to continuing to be a technological leader in the audio industry. By partnering with 3DFF, we are committed to pay tribute to companies and technologies pioneering the future of 3-D stereoscopic motion pictures and video games," said Jerry Mahabub, chairman and chief executive officer of GenAudio. "Partnering with 3DFF to showcase our 4D sound technology is a natural fit. We have created user friendly software integrated with off-the-shelf hardware for professional audio engineers enabling them to incorporate AstoundSound into their projects during post-production."

Based on more than 16 years of audio perception and brain processing research, this new audio technology introduces elevation and depth perception into the audio environment, taking the 3-D movie experience to the next level. 3DFF sponsor Mitsubishi will display GenAudio's 4D AstoundStereo technology on its 73 inch Mitsubishi 3-D DLP television at The Sundance Town Lift Village throughout the event.

GenAudio and Universal Pictures recently partnered for the release of HELLBOY II: THE GOLDEN ARMY for DVD and Blu-Ray, re-mastered for home theater. The AstoundStereo technology was integrated into the 5.1 and 7.1 programming for both DVD and Blu-Ray releases enhancing the existing surround sound mixes. GenAudio also partnered with Lionsgate to bring the enhanced audio experience provided by AstoundStereo to the surround sound mix of the DVD and Blu-Ray versions of BANGKOK DANGEROUS, released on January 6, 2009. Both of these titles were re-mastered for home theater at MiCasa Multimedia.

GenAudio's consumer audio software, AstoundStereo Expander, is available to download now for a free 30-day trial for Mac or PC by logging onto http://www.astoundstereo.com/. Consumers can then purchase the Expander for an introductory offer of $19.95 through January 31.

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