Digital effects plug-in provider GenArts Inc. has released version 1.0 of its Sapphire plug-in for Shake 2.5 for Mac OS X. The company is also reducing the price of Sapphire plug-ins for Shake on all platforms by 25%. "Shake users tell us that Sapphire Plug-ins are a natural extension to their systems, so it was important for us to make our plug-ins available for Mac OS X," said Karl Sims, GenArts' President and Founder. "The combination of our new price strategy with the advanced capabilities of Sapphire Plug-ins, Shake 2.5 and Mac OS X provides digital artists with a tremendous value proposition." Sapphire Plug-ins for Shake 2.5 includes a collection of over 200 image processing and synthesis effects including Glows, EdgeRays, LensFlare, Glint, Blurs and RackDefocus, as well as a host of sophisticated effects such as Lightning, FlysEye, JpegDamage, HalfTone and Textures. With the new price reduction, a Sapphire license is now US$2,995, reduced from $4,000. The price of a Render license has also been reduced from $2,000 to $1,495. Version 1.0 of the Sapphire plug-in for Shake 2.5 on Mac OS X will be demonstrated at IBC 2002, September 13-17, at the RAI Centre in Amsterdam. Daily demonstrations will take place in Apple's booth from 9:30 am to 1:30 pm.