Garfield Gets the Moonpig Treatment

Bulldog Licensing, the UK representative for the Garfield brand, announced that the legendary cartoon cat will soon be making his debut on leading print on-demand greetings site Moonpig.

Press release from Bulldog Licensing:

Bulldog Licensing, the UK representative for the Garfield brand, announced that the legendary cartoon cat will soon be making his debut on leading print on-demand greetings site Moonpig.

As one of the world’s most recognizable characters, Garfield needs little introduction – the cartoon strip featuring the acerbic pet cat was first introduced in 1978 and is now featured in over 2300 newspapers across the globe, holding the Guinness World Record for the most syndicated cartoon strip, while Garfield books have sold in excess of 135 million copies to date.

Garfield has also spawned two animated television series, two feature-length live-action films, and three CGI animated movies – as well as thousands of lines of Garfield licensed merchandise. Garfield is hugely popular in the UK – the cartoon strip appears every day in the Daily Mail, the country’s second most popular newspaper with a circulation of nearly 2 million, and The Garfield Show cartoon is one of the top-rating shows on digital channel Boomerang.

By moving into personalized greetings cards, Garfield will soon be adding his unique brand of humor and instantly recognizable appearance to the range of leading character brands on Moonpig. The agreement adds to a strong licensing program for the brand that includes, among others, Blues Clothing, Brand Alliance and Silverknit for apparel, Sert MST for pet products, Whitehouse for amusement plush and Smiffys for dress up.

“We are delighted with this new deal,” says Bulldog MD Rob Corney. “Garfield is one of the world’s most iconic characters -- the combination of super-smart one liners and hugely appealing visuals makes the brand an absolutely perfect fit for greetings and it is great to have a major player like Moonpig on board!”

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