DBG Licenses Jenga to IGT
Press Release from Dimensional Branding Group:
Dimensional Branding Group (DBG), a San Francisco Bay Area based brand extension agency, announced that its client Jenga, one of the world’s most popular and recognizable board games, has been licensed to International Game Technology (NYSE: IGT), a world leader in casino gaming, to develop a new Jenga video slot machine. The agreement was brokered by DBG, representing Pokonobe Associates, the Licensor of Jenga.
“At IGT, we are always looking to bring iconic brands to the casino floor and to deliver exciting player experiences,” said Eric Berg, IGT’s president. “Jenga is a brand with a strong fan base and IGT is committed to capturing and delivering its theme to players at casinos around the world.
John Leonhardt, President of DBG adds, “IGT has a unique and proven ability to take the world’s most popular branded games and turn them into compelling, captivating and innovative casino experiences. We have every reason to believe that this Jenga slot machine will enjoy the same huge popularity as other IGT slot machines have -- with players from around the world.”
Paul Eveloff, of Pokonobe Associates said, "We could not be more pleased with IGT as our licensee. Jenga is recognized worldwide as a game of suspense and strategy. We know that IGT will create a gaming machine version of Jenga that will be true to the Jenga Brand experience and attract Jenga fans worldwide."
About Dimensional Branding Group, LLC
The San Francisco Bay Area based brand extension agency that focuses on brand licensing, business development and promotion services with a unique emphasis on the interactive & digital channels. DBG specializes in developing toys & games, iconic brands & digital trademarks into entertainment placement and new extension markets. Its clients include PlayStation, (including game titles such as God of War, Ratchet and Clank, and Little Big Planet,), Jenga, Skee-Ball, Chronicle Books, Angry Birds, Miniclip and its company owned titles, Worst-Case Scenario, Bob’s Space Racers among others. www.dimensionalbranding.com
International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at www.IGT.com or follow IGT on Twitter at @IGTNews or Facebook at www.facebook.com/IGT.
About Pokonobe Associates and Jenga
Pokonobe Associates is the Worldwide Licensor of Jenga, which is available through Hasbro Games and on gaming consoles and Apple and Android mobile platforms. More information about Jenga is available on Facebook.com/Jenga and Jenga.us.com,