Adding to the fun and excitement of Hasbro’s new LPSO toys, EA will roll out major enhancements in LPSO.com this month, including the new “Collect-a-Pet” feature which will allow girls to unlock “Reward Pets” when they complete certain in-game activities such as performing multiplayer pet tricks, starting dance parties, or completing a challenging level in one of the many games. The LPSO.com “Reward Pets” will be a very special stand-out addition to girls’ online pet collections as many are inspired by their adorable on-shelf toy counterparts. The LPSO.com “Collect-a-Pet” feature will debut with four “Reward Pets” that will be accessible to all LPSO.com players like the Spotted Dalmatian, inspired by the Dalmatian that comes with the LITTLEST PET SHOP RESCUE TAILS CENTER playset, also arriving at retail this fall. Additionally, 15 special edition pets such as a Strawberry Hamster and a Candy Zebra will be available exclusively to Premium Members.

“We anticipate the ‘Collect-a-Pet’ feature to be a big hit with our LITTLEST PET SHOP ONLINE players as it really speaks to the core play pattern of the brand, which is all about building a delightful collection of wonderful pets,” said Chip Lange, Senior Vice President and General Manager of the Hasbro Division at Electronic Arts. “With collection as a main pillar of gameplay within LPSO.com, girls will now have the opportunity to add to their virtual LITTLEST PET SHOP family, just as they have enjoyed doing with their toy collection over the years.”

LITTLEST PET SHOP fans can create an LPSO.com account and play for free under Basic Membership or purchase a Premium Membership subscription with exclusive features and benefits for $5.95 per month. For more information, about LPSO.com and membership options, including multiple month discounts, go to: www.lpso.com.

About LITTLEST PET SHOP

The LITTLEST PET SHOP brand began as a line of collectible mini-dolls aimed at tween girls, age 7-9, and their zeal for nurturing and collecting and is currently one of the fastest selling girls’ toy brands. With more than 180 pets available to collect and cherish, girls simply can’t get enough of these quirky, edgy and cute pals and the accompanying LITTLEST PET SHOP playsets and accessories that make the experience complete. Since its re-launch in 2005, the LITTLEST PET SHOP brand has sold more than 325 million pets globally. It is also one of the hottest licensed lifestyle properties among young girls. The brand’s global licensing program has more than 210 licensees across 20 major categories from apparel and accessories to publishing, digital gaming, electronics, and room décor.

About Hasbro

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Electronic Arts