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Game Survey: Mobile Gaming Doubles Again

According to Ziff Davis Media's annual "Digital Gaming in America" survey of more than 1,500 randomly selected U.S. households, cell phone gaming continued its meteoric rise in 2005. The number of households engaged in cell phone gaming nearly doubled again, jumping from 16.3 million last year to 27.9 million this year.

The 2005 Digital Gaming in America study reveals a number of surprising shifts in mobile and portable gaming habits and consumer preferences. Mobile phone gamers in the study reported spending 19 minutes per gaming session. They spent an average of $13 on mobile phone games in the last 60 days, and core gamers spent even more on mobile phone games $19 in the last 60 days. "Core gamers" are defined as those who bought four or more games in the last six months and play 10 or more hours per week.

Respondents who do not play games on their phones cited small screen sizes as the primary deterrent (cited by 49% of respondents); they also cited a lack of desirable games (46%) and high costs (35%) as reasons they don't yet play cell phone games.

The study also tracked future purchase intent for both mobile phones and portable gaming devices, revealing strong sales prospects. 86% already own a cell phone this year, and of these individuals, 48% play games on their mobile devices. But the mobile phone market for gamers is by no means saturated: more than 50% of gamers plan to purchase a new cell phone within the next 12 months. And four out of 10 gamers are considering purchasing a dedicated portable gaming device such as the Sony PSP or Nintendo DS in the next 12 months; even more core gamers (63%) are considering a portable gaming device.

The Nintendo DS currently rules the next-gen portable gaming market, but if gamers' stated purchase intents in the study are any indication, the Sony PSP may eventually win the portable war while only 3% of all gamers own a Sony PSP now, 14% plan to buy one in the next 12 months. By comparison, 6% of all gamers own a Nintendo DS, but only 6% plan to buy one in the next year.

The Digital Gaming in America 2005 study was conducted by the Strategy Group, an independent research company. 1,558 people were polled, randomly, nationwide from May 2005 through July 2005.

The Digital Gaming in America study is conducted by Ziff Davis Media Game Group, producers of leading print and online brands ELECTRONIC GAMING MONTHLY, COMPUTER GAMING WORLD, OFFICIAL U.S. PLAYSTATION MAGAZINE, 1UP.com and specials including POCKET GAMES, the magazine that has provided gamers the most up-to-date news and reviews of portable consoles, games, and peripherals for over 10 years. To usher in the hottest year for handheld gaming yet, the Game Group has hired David Chen to serve as editor-in-chief of the all-new, entirely redesigned edition of POCKET GAMES. An industry veteran, Chen brings with him more than six years of experience as a videogames editor, analyst and consultant. Additional information is available at www.ziffdavis.com.

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