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G-Unit Get Mobile with Zingy

Zingy has announced an exclusive mobile publishing agreement with G-Unit, a leading urban brand founded by award-winning hip hop artist, 50 Cent. Under the agreement, Zingy will release a series of games based on members of the G-Unit crew, including 50 Cent, Lloyd Banks, Young Buck and Tony Yayo.

Zingy is the exclusive distributor of 50 Cent voice ringtones, ringback tones, voicemail greetings, wallpapers and video ringtones. This extension of the partnership between the two entities will now include an array of 2D and 3D G-Unit mobile videogames.

"By working directly with 50 Cent, Zingy has been able to offer consumers exclusive mobile content from one of today's biggest stars," said Andy Volanakis, president/coo of Zingy. "But 50 is more than a successful hip hop artist, as proven by the rapid expansion of the G-Unit brand into areas outside of music. Zingy is proud to be making its entrance into mobile gaming with the leading brand in urban entertainment."

"Our fans expect nothing less than pure originality and style that's what G-Unit represents," said G-Unit founder, 50 Cent. "Zingy is a proven innovator in the mobile entertainment market and there's no other company we'd trust to publish G-Unit's arrival into mobile gaming."

The first title, G-UNIT: FREE YAYO, will be available this summer. In FREE YAYO, each player can act as 50, Banks or Buck with the goal of rescuing rising hip hop sensation Tony Yayo from a fictitious evil record label. Hidden within the game is exclusive G-Unit mobile content (ringtones and wallpapers) that players can "unlock" as they achieve hidden game objectives. Zingy has teamed with leading developer and publisher Upstart Games to produce the title. Upstart will distribute the title in Europe, Middle East, Africa and Asia Pacific markets.

Pricing and distribution for FREE YAYO, along with more G-Unit game titles, will be announced later this summer. To view the exclusive FREE YAYO trailer, visit

Zingy Inc. ( is the leading mobile media company in the Americas. The company develops, aggregates, promotes and distributes mobile content under the Zingy brand and through a network of media company and mobile operator partnerships. Zingy's extensive lineup of mobile products includes ringtones, ringback tones, voicemail greetings, wallpapers, games, video, chat/dating, picture services and mobile applications. The company delivers its content to or powers the mobile media offerings of the major North American operators including Boost Mobile, Cingular, Nextel, Sprint PCS, Telcel, T-Mobile USA and Verizon Wireless.

Upstart Games is a privately-held publisher of mobile games, specializing in supplying premium branded games to leading network operators globally. Located in Dublin, Tokyo and New York, Upstart works with major Japanese games developers to bring their portfolio of mobile content to international markets, and with U.S. and European developers seeking distribution opportunities in Japan and Asia.

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Rick DeMott
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