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FX Snatches Up Avatar Rights

In the basic cable lottery for AVATAR rights, FX is the winner, reports VARIETY.

In the basic cable lottery for AVATAR rights, FX is the winner, reports VARIETY. While official numbers were not released, the network is probably paying upwards of $25-30 million for the mega hit. The cable channel's window will begin in mid-2012 until the end of the decade, which is much longer than the typical four years. The deal also gives FX the right to broadcast the film in 3-D, if 3-D TV technology takes off in the future. HBO holds the pay channel rights.

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