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The Fundamentals of Animation Coming to Book Shelves in July

In July, AVA Publishing (UK) Ltd. will release Paul Wells new book, THE FUNDAMENTALS OF ANIMATION. The book will sell for $29.95.

The book discusses the key principles and processes involved in animation; from finding and researching a concept, through the preparation and techniques used, to the execution of the work. Each stage is carefully detailed, and the new accessible and affordable technologies that are liberating the creative process are included. The second part of the book explores the links animation has to the styles and narratives of popular culture, aligning theory and ideas to a variety of processes and practices by analyzing previous work and by studying current student and commercial work. On top of this, a practical section at the end deals with career paths, portfolios and the structure of the creative industries.

Paul Wells is the Professor of Animation at Loughborough University. He has published widely in the field of animation and his special interests are animation and broadcasting. He is a regular contributor to publications in the field of animation. Wells has also lectured extensively in universities across the world on animation and has spoken at animation festivals and events.

For more information, visit www.avabooks.ch.

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Rick DeMott
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