John S. Friend has been named svp of the newly created Cartoon Network Enterprises. In his new role, he will supervise the domestic and international sales and marketing teams. His duties also will include support to AOL Time Warner companies that represent Cartoon Network business interests, including Warner Bros. Consumer Products, Warner Home Video, Warner Bros. International Television and Warner Music Group. Moreover, he will work closely with the network's ad sales division to maximize promotional licensing opportunities. Friend will be based in Atlanta and report to Jim Samples, evp/gm, Cartoon Network, and Andy Bird, president of Turner Broadcasting System International (TBSI).
"John has a keen sense for building businesses, teams and much-needed bridges across divisions of our company that will further Cartoon Network's position as a powerful global brand," said Samples. "His appointment is the next important step in continuing a coordinated and focused strategy of expanding Cartoon Network's consumer products, home video and DVD, music and games businesses around the world, all in partnership with Warner Bros."
A four-year TBSI veteran, Friend served most recently as svp of business development and strategy for Latin America. He was responsible for capitalizing business opportunities and strategic planning surrounding TBSI's multiple network operations in that market, including joint ventures, new channels, partnerships and other new business development. Before that he served as vp of business development for the company. Prior to TBSI, he was principal of the Southern Cross Group in Connecticut, where he participated as a core member of the investment team in a Latin American buyout group.
Newly formed Cartoon Network Enterprises is responsible for Cartoon Network's consumer products licensing and merchandising, home video, interactive games, publishing, music, online shop and collectibles business. The new division is a move designed to get these activities, both domestic and international, under a single global organization in order to drive long-term value and financial returns from Cartoon Network's properties, such as THE POWERPUFF GIRLS, SAMURAI JACK and CODENAME: KIDS NEXT DOOR. Cartoon Network, seen in 155 million homes across 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering animated entertainment. For more information visit www.cartoonnetwork.com.