Donna L. Freidman has been named Senior Vice President, "Kids WB!," the WB Television Network's children's programming service. In this newly created position, Friedman will creatively oversee "Kids' WB!" on a day-to-day basis, concentrating on current programming and the development of new series - both animated and live-action. Friedman joins the WB from a decade-long stint at Nickelodeon where most recently, she had been Vice President, Marketing/Associate Creative Director, Nickelodeon Latin America. "Her vast experience at Nickelodeon, creatively, in marketing, and in launching new networks around the world, make her uniquely qualified to be my partner," stated Susanne Daniels, President of Entertainment at the The WB TV Network. "Our goal is to build on the tremendous platform already established by Jean MacCurdy and others at "Kids WB!" to make the most relevant and highly rated kids network in the broadcast business."