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Fred and Barney star in a new Cocoa Pebbles ad

Hollywood-based CLASS-KEY CHEW-PO COMMERCIALS, in conjunction with Ogilvy & Mather, has created the newest Cocoa Pebbles cereal spot starring Fred Flintstone and Barney Rubble. The 30-second commercial, directed by Raul Garcia, features a traditionally-drawn Fred and Barney placed in a computer-generated 3D video game environment, and eventually jumping into a live-action setting. The video game environment and other characters were created in Maya NT software. The 2D and 3D live action were combined using both Flame and Toon Boom software. The spot was executive produced by Paul Babb (Ogilvy & Mather), along with Liz Seidman and John Andrews (CLASS-KEY CHEW PO).