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Franzi Takes Charge of Sales for THX Ltd.

Michael Franzi has been appointed vp of sales for THX Ltd., responsible for defining sales strategy, building partnerships with consumer electronics and entertainment companies, and guiding worldwide sales efforts.

Franzi, a seasoned executive with more two decades of sales management experience, brings to THX a successful track record of developing global sales channels and establishing strong customer alliances at leading technology and communications companies.

"An impressive record of generating sales growth combined with in-depth knowledge of audio and visual technologies makes Michael the ideal candidate to lead our sales team," said Joseph Lias, president of THX. "Michael's experience will be critical to THX as we aggressively move to develop and commercialize new THX technologies in both the professional and consumer entertainment markets."

Franzi was vp of marketing and sales at K-WILL, a subsidiary of Japan's KDDI Media Will and developer of video and audio quality monitoring systems for the broadcast, telecommunications and media post-production industries. Prior to K-WILL, Franzi had been vp of worldwide marketing and sales for Planar Systems, a developer of video display systems for the consumer electronics, industrial and professional markets. He managed the global sales and marketing teams that generated annual revenues in excess of $275 million for Planar Systems. Franzi has also held executive sales and marketing positions at Conexant Systems, a semiconductor solutions provider.

"From state-of-the-art movie theaters to best-selling DVDs and home entertainment components, the THX brand is recognized around the world for delivering high performance sound and visuals," Franzi said. "I am thrilled to join such an experienced team at THX, and look forward to building upon a legacy of innovation to provide customers with technologies to further enhance the entertainment experience."

Franzi started his sales management career at Tektronix, a global leader in test, measurement and monitoring systems, where he spent more than 20 years in a variety of sales and marketing capacities focused on the telecommunications and professional video markets.

THX Ltd. ( provides technologies and services for optimizing the production and playback of entertainment content in the professional and consumer markets. Today, thousands of commercial cinemas, post-production studios, home entertainment products, DVDs and games have been designed and certified by THX. Founded in 1983, THX is headquartered in San Rafael, Calif. while its Digital Works office, offering quality assurance, DVD mastering and post-production services, is based in Burbank, California.