In this latest spot from Framestore NY, Snickers 'Focus Group', we see a focus group of Great White sharks discussing the flavor of some of the people they have eaten.
Press Release from Framestore NY
In this latest spot from Framestore NY, Snickers 'Focus Group', we see a focus group of Great White sharks discussing the flavor of some of the people they have eaten. Obviously, the Focus Group agrees that the most tasty specimen had just eaten a Snickers Peanut-Butter Square!
Jim Jenkins (O-Positive) shot real actors on location and then Framestore created photo-real CG sharks and composited them into the live action plates. The Framestore team did a lot of research on Great Whites leading up to the production and it helped them realize that one of the biggest challenges of this spot would be making the skin of the sharks look completely real in the environment.
Framestore has worked on a number of CG fish and sea creatures over the years (Audi "Drink Like a Fish" & Johnnie Walker "Fish") so lots of R&D has already been invested in getting the skin and textures of sea creatures to look perfect. Ben Cronin (VFX Supervisor) & James Dick (CG Lead) even shot a real dog-fish on set to work out how the skin would react to the strip lighting. This was not so popular with the crew, but it made for great visual reference.
The Framestore animation team (Lead by Shayne Ryan) had a lot of fun bringing out the characters of the different sharks. The casting was perfect and Framestore translated lots of nuances from their performance into the animation. Ben brought everything together in Flame, working in live action elements for the interaction and really finessing the comps. Good comedy with photo-real creatures in a live action environment makes for another great piece of work from Framestore.
CREDITS:Agency: BBDOCreatives: Peter Kain and Gianfranco ArenaProducer: Amy WertheimerDirector: Jim Jenkins from O Positive
Framestore:VFX Supervisor/Lead Flame: Ben CroninCG Lead/Technical Director: James DickAnimation Lead: Shayne RyanAnimation: Seth Gollub, Tyler Heckman, Ben Fox, Alex Horton,Lighting: Andy Walker, John Montesfusco, Jesse Flores, Christina Lum, Michitaka InoueExecutive Producer: James Razzall