Framestore’s three global advertising offices contribute to five huge campaigns broadcast to more than 100 million people during the Super Bowl on Sunday.
Framestore’s three global advertising offices contributed to five huge campaigns broadcast to more than 100 million people during the Super Bowl on Sunday.
Framestore’s LA and London teams collaborated on two of the commercials, putting legendary quarterback Tim Tebow into some unexpected situations for T-Mobile and creating a huge array of visual effects for a “doubly good” spot for Ford directed by Danny Kleinman.
New York weighed in with invisible effects for M&M’s Super Bowl offering and work on several spots for Sprint by Ogilvy & Mather LA. They also contributed to two commercials for GoDaddy, one revealing the identity of a woman who used the spot to tell her boss she’d quit her job to concentrate on her GoDaddy-hosted web business, and the other featuring a Framestore-enhanced crowd of bodybuilders.
Jennifer Wolfe is Director of News & Content at Animation World Network.