U.K.-based visual effects house works with agency J. Walter Thompson to deliver a shape-shifting, oil and metal based creature for Shell’s latest spot.
“It comes as no surprise that Framestore delivered on one of the most challenging multi-faceted creatures I have seen in a commercial. It is not often that artistry, technology, and hard work come together so seamlessly
said director, Carl Erik Rinsch.
Framestore worked with J. Walter Thompson to deliver a shape-shifting, oil and metal based creature for Shell’s latest spot. Collaborating with director Carl Rinsch, the ad is predictably high-octane, with the stunning Chilean Andes serving as the theatre in which the action plays out.
With early character designs conducted in late November 2014, and final delivery in March 2015, this was a job that required a huge amount of time and dedication from everyone involved.
“Every so often a commercial comes along that triggers everyone’s passions at the same time. That’s pretty rare” explained VFX Supervisor Russell Dodgson. “Overall it was a massive job that exercised every muscle in the VFX body. I couldn't speak highly enough of the team; they bonded over the course of the job and put in a lot of love and a lot of hours into a spot we’re all incredibly proud of.”
Source: Framestore
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
