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FrameStore Animates Vodafone Spot

FrameStore has wrapped on a completely 3D spot for Vodafone. The commercial was directed by Mic Graves through Studio AKA for BMP DDB. The spot features two girls on a night out thinking very different thoughts about what they are looking for in a man. Their thoughts are conveyed in comical thought bubbles as they hang out in a nightclub. But their dreams of Mr. Right are burst when his Vodaphone rings playing the song YMCA. Murray Butler, one of FrameStore's senior inferno* operators, composited and graded all of the layers at 2K resolution, which were then uploaded via FrameStore's secure FTP site. Butler also employed a range of sparks to create a UV effect in the club, scan lines in the thought bubbles and to sync the flashing lights effect on the girls and their drinks.

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Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks