Online vet Paul Myers has been hired by Fox Kids U.K. as online producer, responsible for the overall look, feel and content of the Fox Kids U.K. Website (www.foxkids.co.uk), development of the company's corporate Website (www.foxkidseurope.com), with additional responsibilities for marketing and customer relationship management in order to drive registration, build site loyalty and attract new users.
Myers has extensive online, creative and marketing experience gained whilst working for organizations such as Celador International and The Wright Partnership.
Myers previously worked as web editor/communications exec at Celador International where he was responsible for creating the company's corporate Website, maintaining program sites, including WHO WANTS TO BE A MILLIONAIRE?, and providing marketing support for the consumer products, program sales and digital departments. Myers also worked as an account exec/copywriter for PR consultancy The Wright Partnership, where clients included Bandai, Really Useful Games, Little Tikes and Sky Television.
Ian Finnegan, U.K. md, to whom Myers reports, said, "Together with TV channel and consumer product activities, the Fox Kids U.K. Website is a vital element of our operations and must remain a fresh, compelling and relevant product that keeps users coming back time and time again. Paul's wide experience of writing for the Web within a marketing function makes him the ideal candidate to maintain these objectives, and we are delighted to welcome him as part of the Fox Kids U.K. team."