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Fox Kids Fires Up In Italy

In the spring, Fox Kids Europe will launch a local TV affiliate in Italy

and initiate a fully localized Web site to coincide. The new channel will

be distributed by cable and direct satellite to about 400,000 subscribers

via the Stream pay television system. The channel will broadcast entirely

in Italian 15 hours a day with such well-known shows as X-MEN, MIGHTY

MORPHAN POWER RANGERS and INSPECTOR GADGET. The scheduled launch date for

the new net will be April 1, 2000. Following the Italian launch, Fox Kids

will be reaching 16 million homes, broadcasting in 11 languages in 30

markets across Europe and the Middle East. Fox currently runs 8 fully

localized Web sites in Europe. Francesco Nespega will serve as managing

director of Fox Kids Italy and the new channel will be based in Rome.

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Rick DeMott
Animation World Network
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