Fox Interactive Media (FIM) and FOX offered fans on the Web an exclusive glimpse at the new season of THE SIMPSONS series. Through a campaign sponsored by Burger King, FIM sites will offer a promotional premier look at the first episode starting Sept. 8, 2006. In a first, online fans on three FIM sites, including MySpace.com (www.myspace.com/thesimpsons), FOX.com (www.fox.com) and IGN.com's new site IGN TV (www.igntv.com) have the exclusive opportunity to see the first seven minutes of the first episode before it airs on television. In addition, viewers will get to see exclusive footage of an episode in the making, including an animatic and the finished scene.
Promotional initiatives specific to each property include: AskMen.com becoming "AskHomer" for the day and profiling Homer as the site's Man of the Week; FoxSports.com on MSN presenting Homer's week one NFL picks; a SIMPSONS-style graphic takeover of the homepage on Rotten Tomatoes and much more. The promotion will culminate with THE SIMPSONS season premiere on Sept. 10 at 8:00 pm ET/PT and 7:00 pm CT.
"This sneak peek at THE SIMPSONS' 18th season is a huge bonus for dedicated fans," said Peter Liguori, president, entertainment, for FOX. "Being able to preview the first episode of the new season will surely whet viewers' appetite for the premiere on Sunday."
"We're thrilled to be able to offer an exclusive first look at THE SIMPSONS to our core audience of 18-34 year olds, who have embraced this show as one of the most popular TV programs of our time," said Ross Levinsohn, president, Fox Interactive Media. "We are seeing an increasing demand for video content across FIM sites, and we are focused on delivering that content in a variety of ways blending established media and user-generated content in a meaningful way."
The longest-running sitcom on television, THE SIMPSONS will air its historic 400th episode in May 2007. Exploding into a cultural phenomenon in 1990, THE SIMPSONS has remained one of the most visible and marketable properties, both domestically and internationally. The series received a star on The Hollywood Walk of Fame on Jan. 14, 2000. THE SIMPSONS is also noted for its famous celebrity guest voices, such as Elizabeth Taylor, Paul Newman, Stephen Hawking, Kiefer Sutherland, Natalie Portman, Simon Cowell, Gore Vidal, Mick Jagger and U2.
THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. Film Roman is the animation house. For more information, see www.thesimpsons.com.
A division of News Corp., Fox Interactive Media (FIM) is an integrated network of sites offering socially rich media experiences centered on entertainment, news, information and self-expression. The company's network includes Internet assets from News Corp., including FoxSports.com, Americanidol.com and Fox.com. FIM also owns and operates such category leaders as MySpace.com; Scout.com, a collegiate and pro sports network; and IGN Ent. (www.ign.com), a network of leading gaming and entertainment sites including men's lifestyle site AskMen.com and premier destination for movie-goers Rotten Tomatoes (www.rottentomatoes.com) among others.