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Fox creates new gender-specific channels

Fox Family Channels is creating two new digital cable/satellite networks, The Boyz Channel and The Girlz Channel, offering gender-specific entertainment and educational programming for 2-14 year-old boys and girls. The full-time, ad-supported services scheduled to launch sometime in 1999 will also be available as basic analog channels. Much of the programming will come from the library that Fox Kids already owns mixed in with some original productions. In the evenings, the channels' focus will target parents with programs dealing with raising and parenting children of that specific gender. Fully interactive companion websites, www.boyzchannel.com and www.girlzchannel.com, are also in the works and will launch in early '99.

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