WildTangent, one of the leading online game publishers, has created a branded game for FOX's hit show. THE O.C. Fans of the show can now SKATE THE O.C. by logging onto www.fox.com/oc/skatetheoc/.
SKATE THE O.C. is a customized online skateboarding videogame featuring interactive gameplay in THE O.C.'s backyard environment. The game was developed and published by WildTangent, utilizing WildTangent's Web Driver technology to deliver a rich, dynamic entertainment experience for consumer PCs.
The custom- branded skateboarding game kick-started the show's second season, which airs Thursdays, beginning Nov. 4, 2004, 8:00-9:00 pm, on FOX. THE O.C. pays homage to Southern California living and the famed suburb where skating and surfing are an integral part of the lifestyle. THE O.C. show ranked as the No. 1 drama of last season among teens, adults 18- 34 and persons 12-34, a key online demographic for online gaming.
"By working with WildTangent, we've managed to develop a PC game that offers viewers a unique opportunity to bring THE O.C. into their homes on an interactive scale," said Carolyn Gray, vp of Internet marketing, Fox Broadcasting Co.
"Fox is taking a leadership role by leveraging online videogames to reach a crucial audience," said Alex St. John, ceo/co-founder, WildTangent. "The game offers FOX the ability to customize the branding and messaging, allowing the game to be a prime advertising medium to reach their audience."
WildTangent (www.wildtangent.com), based in Redmond, Wash., is a leading online game publisher. Founded in 1998, the company's Web Driver platform leverages DirectX technology to enable the development of high-quality games that can be delivered and played over the Internet. With more than 80 million downloads, Web Driver is the most ubiquitous online gaming platform on the market today.