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Foundation 9 Game Studios Rename, Refocus

Foundation 9 Ent. is clarifying the branding for its three Amaze Ent. studios. The move comes as a result of the company's studio-focused strategy to foster individuality and studio autonomy within the company.

The Austin, Texas, USA studio is reinstating its original name, Fizz Factor, and the handheld studio in Kirkland, Washington, USA is also reinstating its original name, Griptonite Games. The console studio in Kirkland will be keeping the Amaze Ent. name.

"Each of our studios has its own unique culture and specialties," said Steve Ettinger, Studio VP overseeing Fizz Factor, Griptonite, and Amaze Ent. "Internally we've used these names for a while, and we think now is a great time to bring these studio names to the larger world, to reduce confusion for our clients and consumers, and to really enable our team members to feel great ownership in their studio name and identity."

Griptonite Games is currently at work on 11 games for handheld platforms, including Age of Empires: Mythologies for Nintendo DS, published by THQ. Fizz Factor is currently at work on four unannounced projects and recently shipped THE INCREDIBLE HULK for DS, published by SEGA. Amaze Ent. is currently at work on four unannounced projects for home consoles based on major film and comic book properties.

More information on Amaze Ent. can be found at www.amazeent.com. More information on Fizz Factor can be found at www.fizzfactor.com. More information on Griptonite Games can be found at www.griptonite.com.

The full list of F9E's studios now includes Amaze Ent., Backbone Ent., Double Helix Games, Fizz Factor, Griptonite Games, ImaginEngine, Pipeworks Software, Sumo Digital and Sumo India.

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