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Former Nickelodeon Exec Brian Wright Lands at Netflix

Netflix hires former Nickelodeon SVP of live-action development Brian Wright to a senior executive role heading up original kids and family programming.

Netflix has hired former Nickelodeon SVP of live-action development Brian Wright to a senior executive role heading up original kids and family programming, according to a report by Deadline.

In his new position with the popular streaming service, Wright will report to Cindy Holland, Netflix’s VP of content acquisition and original series, and will head up exclusive live-action, animated and preschool series for Netflix and Netflix Kids, including DreamWorks Animation’s Turbo FAST series and new seasons of DreamWorks Dragons.

The move comes just over a month after Wright exited Nickelodeon where he served for seven years.

His most recent role at the kids network saw him oversee all live-action development and pilot production for Nickelodeon, Nick at Nite, TeenNick and international co-productions working on hit series such as Big Time Rush, BrainSurgeVictorious, Bucket & Skinner’s Epic Adventures and Supah Ninja.

The new Netflix appointment comes as the company continues to expand its kids content offering, further intensifying competition with digital services like Amazon Prime and Hulu.

Recent Netflix deals for original series have been secured with Mattel, DreamWorks Animation and Scholastic.