Visual effects/live-action director Simon D. Holden has signed with The Flux Group, a motion graphics, visual effects and live-action production house. Holden will focus on commercial work for Flux. His previous commercial work includes spots for Dodge, Pontiac, Bally Total Fitness and Warner Bros. Home Video. Recently, Holden has done F/X work on film and TV projects such as MOULIN ROUGE, CONTACT, DANTE'S PEAK, FACE/OFF, THE X-FILES and STAR TREK: DEEP SPACE NINE. Flux president Maggie Magee said, "Simon is an exceptional effects director and supervisor. He is an artist with real passion for his work and incredible attention to technical detail. It's only natural that a talent with that rare combination would quickly build a reputation for creativity and innovation."