Development, design and animation studio FlickerLab has created “Overpowering A Monster,” a :30 animated spot for the Lehigh Valley Health Network.
Press release from FlickerLab:
New York, NY – FlickerLab, the New York-based development, design and animation studio has created “Overpowering A Monster,” a :30 animated spot, developed through BeaconFey, Marketing & Communications (Baltimore, MD), one of the leading health care marketing and communications agencies in the Mid-Atlantic region. Designed to promote the cancer treatment services of the Lehigh Valley Health Network, the commercial is slated to air from December 2011 through April 2012 in the Allentown, PA market.
Nationally recognized specialists, the latest diagnostic technology, advanced radiation therapy and sophisticated treatment that targets the genes causing cancer are among the innovations that put Lehigh Valley Health Networkin league with the nation’s top medical centers. This campaign, which includes an additional :10 animated spot and web and print images, advances Lehigh’s “passion for better medicine.”
Led by Harold Moss, Founder/Creative Director of FlickerLab, the studio created an animation in which a door opens, a patient crosses the threshold, a light goes on and a monster called cancer becomes less scary because Lehigh Valley Health Network has what the patient needs to take on that monster.
“Our aim was to create an emotionally approachable spot and communicate the idea that cancer is a monster that can be beaten. We chose an elegant hand painted animation style to create a fairy tale where the cancer patient is the hero, facing the monster of cancer and literally kicking it to defeat,” explained Moss. “The hero is not alone in this battle, but has a powerful set of allies. Lehigh provides the tools, the emotional support and an unparalleled medical team to help them fight cancer. This is a tale of empowerment.”
Paul Wingate, Partner/Creative Director of BeaconFey said of the agency's collaboration with FlickerLab, "Breaking through in today’s cluttered marketplace is critical. So many cancer commercials look the same. This animation creative’s style allowed us to leverage how consumers view cancer -- as a monster -- and differentiate the Health System." Kristen Landsman, a BeaconFey Account Executive who works with the Lehigh Valley Health Network, added, "FlickerLab was a dream to work with… every client request was met with open arms and open minds."
The FlickerLab team included Creative Director/Director Harold Moss; Executive Producer Tammy Walters; Designer David Michael Friend; Senior Producer Franklin Zitter; 2D Animators Audrey Skalkowski, Alisa Harris, Simon Ampel, Christi Bertelson, Chris Timmons and Bob Fox; Composite Artists Audrey Skalkowski and Mi-Sook Cho; Animatic Artist Audrey Skalkowski; and Ink and Paint Alison Wilgus.
FlickerLab utilized Adobe Creative Suite 5.5 software including After Effects and Photoshop, Apple Final Cut Studio, Apple Mac Pro, Apple iMac and Mac Mini Desktop Computers, Dell Ultrasharp 24” widescreen displays, Apple Displays and Wacom Cintiq tablets in the execution of this project.
The creative team at BeaconFey, Marketing & Communications included Creative Director/Partner Paul Wingate, Account Executive Kristen Landsman, Executive Producer/Producer Dana Cole, Copywriter Susan Daugherty and Art Director Tracy Kordon.
Representing Lehigh Valley Health Network were Director of Marketing Jo Ann Hart and Marketing Manager Ann Fatzinger.
David J. Wilson of David Wilson Audio (New York, NY) composed the musical underscore and was responsible for the sound design, mix, and VO record as well.
Twelve-year-old FlickerLab, a leading technology, production, and educational content studio, has created thousands of hours of award-winning content for broadcast, e-books, learning systems, apps, film and cross-platform distribution for global media brands including Disney, Cartoon Network, BBC, Nickelodeon, and PBS.
FlickerLab has invested twelve years of software development and production into creating the FlickerLive Suite, a game-changing production tool-set that radically transforms the economics and timelines of creating animated and live-action content for cross-platform distribution. High volumes of media can be produced in real-time, at cost savings of up to 95%.
FlickerLab New York is headquartered at 78 Crosby Street, Suite 203, New York, New York 10012 (mailing address 540 Broadway, Suite 203); for additional information, or to see a reel, contact Managing Partner/Executive Producer Tammy Walters at Tammy@flickerlab.com or by phone at 212-560-9228. Visit the FlickerLab website at www.flickerlab.com.
Jennifer Wolfe is Director of News & Content at Animation World Network.