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FitzRoy's Secret Wings Takes Flight with New Licensing Deals

FitzRoy Media has new licensing agent appointments in France, Brazil and The Philippines for its leading U.K. girls' brand SECRET WINGS, in addition to new licensing deals in two territories.

BLG, Brand Licensing Group of Sao Paulo, recently named licensing agents in Brazil for Secret Wings, have secured their first licensee for notebooks and stationery-related items, Sao Domingos. Fitz Roy's agents in The Philippines, Empire Int'l Merchandising Corp., has signed new licensee Asian Business Paper & Printing Corp. for notebooks and stationery-related items in the region.

Further, Fitz Roy Media has appointed RMP Licensing in Paris as the designated licensing agent for France, Belgium and additional French-speaking territories. Shortly after their appointment, RMP secured a multi-territory license with Spain-based Flexmetal, a leading producer of Mylar balloons for France, Italy, Spain and Portugal.

Introduced in 2004 by Brand Champions in the U.K. and created by designer and BLONDE PILOT co-founder, Gail Jeeves, SECRET WINGS achieved significant success in its category against established and heavily-promoted competing brands to become a best seller at mass retailer Toys 'R Us. Today, SECRET WINGS maintains its position as one of the industry's top brands of stationery and back-to-school products in the U.K.