FISHEGGS, a motion graphics and design company, has launched in Venice, California. Heading the company is founder/exec director Chris Roe, an award-winning filmmaker and designer who has worked in all visual mediums including film, television, interactive and web.
FISHEGGS comes from Roes last name, which by definition means fish eggs. The company uses its experience and creativity to effectively interpret, visualize and communicate clients ideas to their fullest.
FISHEGGS came about from my desire to apply the best of my filmmaking experience to a graphic design studio, explained Roe. Instinctively, I think like a filmmaker. My focus is not simply to deliver great-looking graphics. Thats a given. My focus is how to best serve the overall production. I think this distinction is very important. Delivering great looking graphics is not the same challenge as contributing to the project in a way that makes the overall product the best it can be.
Roe brings to his graphic design work an extensive and intimate knowledge of the filmmaking process having served as director, co-producer, director of photography and editor on the multiple award-winning documentary titled, POP & ME.
Drawing upon his experience in both film and high-end motion graphics, Roe is uniquely positioned to help clients realize their most ambitious ideas using a blend of traditional storytelling with the latest digital technology to create powerful, moving presentations.
Besides filmmaking, Roe has an exceptional résumé of design work creating animated logos, opening title sequences and graphic identity packages for film, television, and interactive content. He previously held freelance positions with notable companies such as Fuel, Belief and twothousandstrong, and contributed to such features as Spider-Man 2 and Solaris, as well as the documentaries MIGHTY TIMES: THE CHILDRENS MARCH for HBO, which won an Academy Award, and BE GOOD, SMILE PRETTY for PBS, which earned an Emmy.
The studio is currently doing a :30 spot, shooting live action, editing, graphics, for a new sports drink featuring AVP (Pro Beach Volleyball) players, as well as providing graphics and animation for a slate of reality TV shows such as FEAR FACTOR, I WANT TO BE A HILTON and EXTREME MAKEOVER: HOME EDITION, among others. For their 3D work on elements such as trailers, titles and logos, they use Cinema 4D.
The FISHEGGS team includes designer Joel Bentow and production coordinator Annie Anderson. The artists are currently working on a full slate of film and reality TV projects, including the Lifetime TV movie YOURE NOT THE MAN I MARRIED, which involves logo design, main titles, backplates, lower thirds and bumpers, as well as live-action direction from Roe for the show open. The reality shows FIGHT FOR FAME for E! Ent., BACK ON CAMPUS for ABC Family and POOR LITTLE RICH GIRLS, a new pilot for WB, have also experienced the FISHEGGS creative touch.
In addition, the studio has had a long-standing relationship with Fox International Home Video creating graphics for feature film and TV trailers and promos appearing on new DVD releases. Titles include the films HIDE AND SEEK, DAREDEVIL, PHONE BOOTH and ICE AGE, and the TV shows THAT 70S SHOW, BUFFY THE VAMPIRE SLAYER, ANGEL and THE X-FILES.
FISHEGGS (www.fisheggs.tv) is located at 1261 Electric Ave., Venice, California, 90291.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
