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First Online Store Dedicated to The Simpsons Launches

Decking the holidays with loads of SIMPSONS products, Delivery Agent Inc., the leader in shopping enabled programming for television shows, motion pictures, sports and music videos, along with Twentieth Century FOX Licensing & Merchandising, have announced the launch of the first online store dedicated to officially licensed products from THE SIMPSONS. Fans of the show may purchase the widest range of THE SIMPSONS products available anywhere by logging onto www.TheSimpsonsShop.com.

"The full line of merchandise that will be available in the store is sure to elicit comments from, 'I gotta add that to my wish list' to 'I didn't know that they made that'," said Delivery Agent ceo Mike Fitzsimmons. "The shelves will be well stocked with the products that fans of THE SIMPSONS can't help but love; talking clocks will share space with board games and fishing lures. Fine art collectables will be found near the pinball machines. If it's THE SIMPSONS, we'll have it."

THE SIMPSONS merchandising program features more than 600 licensing partners across the globe manufacturing a full range of character based products across all categories.

"One of the entertainment industry's strongest brands, THE SIMPSONS, generates billions in merchandise sales around the world," said Elie Dekel, evp of Fox Licensing and Merchandising. "Launching the store in conjunction with the series record-setting eighteenth season only makes sense, and will serve as a precursor to the countdown to THE SIMPSONS' debut motion picture. Our agreement with Delivery Agent is very much in line with our long-standing commitment to creating the highest level of professional relationships for THE SIMPSONS brand."

Twentieth Century FOX Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century FOX Film Corp., Twentieth Television and FOX Broadcasting Co., as well as third party lines. The division is aligned with Twentieth Century FOX Television.

Delivery Agent Inc., (www.deliveryagent.com) is a leader in shopping enabled programming and measurement for television shows, movies, sports and music videos. Delivery Agent created the market for shopping enabled programming by redefining how products SeenON!, or related to entertainment content are cataloged, sold and measured. Since early 2002, through its patent-pending suite of technology applications, Delivery Agent has been facilitating profitable transactions between consumers and products. The company's roster of clients includes ABC Ent., Bravo, Lions Gate Ent., NBC Universal, Sony Pictures, The Weinstein Co. and Twentieth Century Fox.

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