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Fireman Sam Walks Procession Route At Lord Mayor’s Show 2011

On Saturday 12 November, everyone’s favourite hero next door, Fireman Sam, took part in the prestigious Lord Mayor’s Show procession alongside the ‘Classic Fire Engines’ company.

Press Release from HIT Entertainment

14 NOVEMBER 2011, LONDON: On Saturday 12 November, everyone’s favourite hero next door, Fireman Sam, took part in the prestigious Lord Mayor’s Show procession alongside the ‘Classic Fire Engines’ company. Fireman Sam walked the three mile parade route and waved to the hundreds of thousands of people who lined the streets. Sam was joined by firefighters from across the UK and a classic Dennis F108 ET London Emergency Fire Engine that was originally based at Clerkenwell and attended the infamous Moorgate tube disaster in 1975.

Fireman Sam’s involvement in the Lord Mayor’s Show follows what has been a hugely successful year for the number two pre-school boys brand*. Not only did the brand win ‘Best Pre-school Property’ at The Licensing Awards, the Pontypandy Multi Rescue Set from Character Options has just become a 2011 Dream Toy for Christmas.*NPD Sept 2011

About HIT EntertainmentHIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney, Bob the Builder, Thomas & Friends, Pingu, Fireman Sam, Angelina Ballerina and Rainbow Magic. HIT represents Chapman Entertainment’s Fifi and the Flowertots and Roary the Racing Car in North America, as well as Wallace & Gromit, Shaun the Sheep, Timmy Time and Aardman Classics from Aardman Animations.  HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.  HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM. For more information, visit www.hitentertainment.com.

About Fireman SamFireman Sam™, the Ultimate Hero Next Door, has been racing to the rescue of his friends and colleagues in all sorts of perilous situations since he first made his UK TV debut in 1986. Based in the Welsh village of Pontypandy, Fireman Sam is a pillar of the community and the hero of every rescue. Whether stuck on a high cliff-face or caught in an underground cave, the children of Pontypandy know help is always close at hand -- thanks to the brave and resourceful Fireman Sam. Fireman Sam airs in almost 100 territories worldwide.

For more information about Fireman Sam, please visit www.firemansam.co.uk.

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Rick DeMott
Animation World Network
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