Finish Post have created an exotic and tropical campaign for LittlewoodsDirect directed by Home Corp's Sara Dunlop.
The campaign features well-known fashionistas Trinny and Susannah. The girls are captured after their stolen Littlewoods plane lands on a beautiful and remote desert island. They are tied up from their wrists whilst around them the animal-skin clad beautiful islanders explore the airplane's contents -- boxes and boxes of LittlewoodsDirect goodies ranging from computers, washing machines and amazing dresses. The women are soon transformed by wearing glamorous evening dresses and the ad ends with them dancing around a campfire celebrating and admiring their new finds.
Jason Watts, Flame Artist and co-founder of Finish, went on location to Sao Paolo, Brazil for the shoot with director Sara Dunlop making sure all the necessary plates were captured. Back in London, Finish's Head of 3-D, Mark Gregory, then oversaw the building of the plane in various shots and the crates and parachutes were shot in camera apart from those in wider shots which needed help from 3-D. Flame was then used to comp the 3-D into the live action with various amounts of clean up to the rigs.
Agency: WCRSAgency Producer Lesley WilliamsCreatives: Oli Beale and Alex HolderAccount Team: Gerry EcclesProduction Co: Home CorpDirector: Sara DunlopProducer: Stuart BenthamEditing Co: Final CutEditor: Amanda JamesTelecine: Jean Clement Soret (MPC)D.O.P/ Cameraman: Antonio PaladinoRecording Studio: EnvyRecording Engineer: ArgePost Production Co: FinishProducer: Fi KilroeVFX: Jason Watts and Steve MurgatroydFlame Assistant: Byron Wooffindin3-D Animation: Mark Gregory and Paul Wright