On Aug. 29, 2004, MTV handed out its annual Video Music Awards, giving Filmtecknarna and Moneyshots big wins for visual effects. Moneyshots took home the top visual effects prize for its work on OutKasts HEY YA vid. Filmtecknarna celebrates for its work highlighted in the Breakthrough Video winner, Franz Ferdinands TAKE ME OUT.
Elad Offer and Chris Eckardt, founders of the visual effects and animation studio Moneyshots, were on hand in Miami to accept the Moonman statuette. The technically demanding video, in which Outkast's Andre 3000 plays multiple roles, was shot over two days at Universal Studios on a stage styled to look like a television studio circa 1960.
"We are thrilled to have the efforts recognized with a VMA Award," said Offer, who served as creative director. "This project took a large group of people working around the clock to make it look seamless. The video was brilliantly conceived by the director and producer, and featured a tremendously talented band. That made it an ideal visual effects project."
Filmtecknarna created the animation for TAKE ME OUT, which was inspired by the Dada movement that uses photomontages. Jonas Odell, who directed the video, took home the prize.
Complete List of Winners:
Best Video Of The YearOutKast HEY YADirector: Bryan BarberProducer: William GreenProduction: FM Rocks
Best Male VideoUsher featuring Lil' Jon & Ludacris YEAHDirector: Mr. X / UsherProducer: Ron MorhoffProduction: HSI Prods.
Best Female VideoBeyonce NAUGHTY GIRLDirector: Jake NavaProducer: Tom FanningProduction: FM Rocks
Best Group VideoNo Doubt IT'S MY LIFEDirector: David LaChapelleProducer: Ron MohrhoffProduction: HSI Prods.
BEST RAP VIDEOJay-Z 99 PROBLEMSDirector: Mark RomanekProducer: Mala VasanProduction: Anonymous Content
Best R&B VideoAlicia Keys IF I AIN'T GOT YOUDirector: Diane Martel/Alicia KeysProducer: Kate SutherlandProduction: DNA
Best Hip Hop VideoOutKast HEY YADirector: Bryan BarberProducer: William GreenProduction: FM Rocks
Best Dance VideoUsher featuring Lil' Jon & Ludacris YEAHDirector: Mr. X / UsherProducer: Ron MorhoffProduction: HSI Prods.
Best Rock VideoJet ARE YOU GONNA BE MY GIRLDirector: Robert HalesProducer: Brett MarxProduction: HSI Prods.
Best Pop VideoNo Doubt IT'S MY LIFEDirector: David LaChapelleProducer: Ron MohrhoffProduction: HSI Prods.
Best New Artist In A VideoMaroon 5 THIS LOVEDirector: Sophie MullerProducer: J.P. FoxProduction: Oil Factory
MTV2 AwardYellowcard OCEAN AVENUEDirector: Marc WebbProducer: William BoydProduction: DNA
Breakthrough VideoFranz Ferdinand TAKE ME OUTDirector: Jonas OdellProducer: John MouleProduction: John Moule Prods.
Best Direction In A VideoJay-Z 99 PROBLEMSDirector: Mark RomanekProducer: Mala VasanProduction: Anonymous Content
Best Choreography In A VideoBlack Eyed Peas HEY MAMADirector: Fatima Robinson/Rainbows & VampiresProducer: Randi FeinbergProduction: Oil FactoryChoreographer: Fatima Robinson
Best Special Effects In A VideoOutKast HEY YADirector: Bryan BarberProducer: William GreenProduction: FM RocksSpecial Effects: Elad Offer / Chris Eckardt / Money Shots
Best Art Direction In A VideoOutKast HEY YADirector: Bryan BarberProducer: William GreenProduction: FM RocksArt Direction: Eric Beauchamp
Best Editing In A VideoJay-Z 99 PROBLEMSDirector: Mark RomanekProducer: Mala VasanProduction: Anonymous ContentEditing: Robert Duffy
Best Cinematography In A VideoJay-Z 99 PROBLEMSDirector: Mark RomanekProducer: Mala VasanProduction: Anonymous ContentDirector of Photography: Joaquin Baca-Asay
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
