Disney Fairies is rooted in Disney's rich heritage of children's storytelling. The franchise builds upon the enormous popularity of Tinker Bell and introduces girls to her secret, magical world and a new circle of enchanting fairy friends – Fawn, Iridessa, Rosetta and Silvermist – each with an incredibly diverse talent, personality and look. Launched just a few years ago, the $850 million franchise boasts a thriving publishing and lifestyle merchandising program. To date, over 575 Disney Fairies books and over 125 Tinker Bell movie books have published worldwide in 60 countries and 35 languages, selling nearly 18 million copies; Disney Fairies magazines have sold over 7.5 million copies in 28 countries and an array of products from apparel and toys to electronics, home décor and stationery has extended storylines into many girls’ homes across the globe. DisneyFairies.com is now available in more than 20 territories across North America, Latin America, EMEA and Asia Pacific.  Fans have created more than 17 million personalized Fairy avatars to date that can now take flight in the virtual world of Pixie Hollow. Disney theme parks have also launched a Pixie Hollow attraction where fans can meet the Disney Fairies.  The Disney Fairies are highlighted in the production of Disney On Ice presents Worlds of Fantasy, and additionally, Tinker Bell is in four other Disney On Ice shows touring the world.  Following the success of Walt Disney Pictures Tinker Bell on Disney Blu-ray and hi-def DVD, Disney will release Tinker Bell and the Lost Treasure this fall as the second title in the series.