Press Release from Walt Disney Studios Home Entertainment

BURBANK, Calif. June 4, 2009 – In 2008 audiences around the globe re-discovered and fell in love with one of the world’s most iconic characters, as Walt Disney Pictures launched the breathtaking origin story of a beloved character in the fantastic all-new animated adventure -- Tinker Bell, the debut film in the exciting new “Disney Fairies” movie series.   The delightful tale thrilled audiences of all ages, soaring to reach the year’s number one spot as the biggest Direct- To-DVD release of 2008.*  Releasing on October 27, 2009, the enchanting pixie-dusted tale continues in an even more action-packed adventure, as Tinker Bell and the Lost Treasure delightfully expands the world of fairies and takes Tink far beyond Pixie Hollow in an original full- length CG animated film that flies to Blu-ray (“Combo Pack” Blu-ray +DVD) and standard def DVD.

Walt Disney Studios Home Entertainment (WDSHE) also announced today that the wondrous adventures will continue in a fifth installment beyond the previously announced four films with Tinker Bell: Race Through the Seasons (working title), which is currently in development by DisneyToons Studios and is directed by Bobs Gannaway.

In the original Tinker Bell, for the first time ever, fans heard Tink’s voice, met her fabulous fairy friends, got a glimpse into the world of Pixie Hollow and learned about her true origins and the unexplainable, mystical wonders of nature.  Produced by DisneyToon Studios, Tinker Bell and the Lost Treasure is the highly anticipated second film in the continuing Disney Fairies Franchise and a captivating story that continues the overwhelmingly popular adventures through breathtaking animation, spectacular music and an all-star cast of voice talents.

In Tinker Bell and the Lost Treasure Tinker Bell’s greatest adventure yet takes place in Autumn, as the fairies are on the mainland changing the colors of the leaves, tending to pumpkin patches, and helping geese fly south for the winter.  The rare Blue Moon will rise, and when its light passes through the magical Fall Scepter that Tinker Bell has been summoned to create, Pixie Hollow’s supply of pixie dust will be restored.  But when Tinker Bell accidentally puts all of Pixie Hollow in jeopardy, she must venture out across the sea on a secret quest to set things right.

Along her journey Tink meets new friends, including Blaze, a cute and courageous firefly that helps Tinker Bell complete her mission.  It’s a long and dangerous journey, full of astonishing encounters, a few narrow escapes and a daring rescue by Tink’s friend Terence.   Tinker Bell and the Lost Treasure is an exciting adventure and a once-in-a-blue-moon experience for the entire family.

The Disney Fairies is the latest franchise from The Walt Disney Company and has become one of the company’s most successful franchises--driven on multiple platforms and across several business units of The Walt Disney Company, including Disney Consumer Products, Parks and Resorts, Disney Interactive Media Group, and Disney Channel.  The Disney Fairies films are based on a series of books released beginning 2005 by Disney Publishing Worldwide, with more than 18+ million books sold to date.  The series includes 10 Chapter Book titles reaching the New York times best-sellers list in the US with many reaching international best-sellers list and Disney Fairies magazines selling 7.5 million copies in 28 countries.  The Consumer Products line, encompassing a wide assortment of categories including apparel, toys, role play, stationery, personal care, home décor, and youth electronics has been a huge success at retailers around the world, driving more than $850 MM in global retail sales.

Walt Disney Parks and Resorts has created an interactive meet and greet at Walt Disney World and Disneyland Resort with walkaround characters of Tinker Bell, Fawn, Iridessa, Rosetta, and Silvermist, producing a popular environment for park visitors to meet their favorite fairies.