Diverse teams gives each project its own vision with the creatives' unique sense of storytelling and look, said Finkelman Cox. They are consciously not trying to develop a Sony brand and will depend upon the well-oiled marketing machinery of Sony to take each picture and give it the individual attention it deserves, much like it does with the Revolution Studios (DADDY DAYCARE, XXX), which are treated differently.

Their strategy to stand out means reaching out to agents, writers and book publishers for projects as well as the new talents on board at SPA. The problem with other facilities is that most projects are entirely developed in-house, explained Finkelman Cox. "You can't really go anywhere to get your own animated movie made," said Rabins, who strives with her partner to make SPA a new house that can get their ideas made into features.