Production Set for Bella Sara Feature
Bella Sara was created by Gitte Odder Braendgaard as a way to help young girls reach their own greatest potential by using a collection of horses that encourage communication, collectability and creative play in a fantasy world. Collectible cards featuring a number of horses provide an access point to Bellasara.com, a virtual world that has become one of the most popular destination sites in the world for young girls.
A vast array of licensed product including books, toys, apparel and other categories is available in many markets throughout the world. George Stetar manages the worldwide licensing. “This is a tremendous development for Bella Sara,” said Stetar. “As the brand continues to grow, this movie will provide support for our entire marketing and licensing efforts worldwide.”
Foxfield Entertainment will manage the distribution and marketing tied to the release of the movie in 2013. “It’s been amazing to watch the growth of Bella Sara over the past few years,” said Bruce Johnson, Foxfield’s CEO. “I’m excited about the production plan put into place by Dan Krech and Phyllis Laing. And I’m equally excited by the distribution partners we’ve assembled, all of whom are complementary to each other, and will form a great distribution team.”