Creative Director Henry Hobson developed the completely customized typeface. The new font was named Ravenna after the Evil Queen played by Charlize Theron. Ravenna is bold and dramatic, yet subdued to match the multifaceted character and her intriguing steadfast ways.

“In the case of Snow White and the Huntsman the main title sequence shows at the end of the movie as opposed to the beginning,” Hobson said. “This was a strong creative choice by director Rupert Sanders and one that guided our exploration for the titles.”