Nickelodeon is approaching its 16th straight year as basic cable’s top network in total day with kids 2-11, 6-11 and total viewers.  Its 1Q 2010 to date performance will mark Nick’s 60th consecutive quarter as basic cable’s top total day network for kids 2-11, 6-11 and total viewers--the longest run of its kind.  Nickelodeon also leads its direct competition with boys 2-11, 6-11 and 9-14 by double-digit percentages.  For the quarter to date, Nickelodeon boasts six of the top 10 programs for kids 2-11, five of the top 10 programs for kids 6-11 and tweens, and the top five preschool programs on broadcast and basic cable television (source: NMR, Live+7 Blended with Live+SD 12/28/09-2/21/10, Live + Same Day data 2/22/10-3/7/10).  

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com.  Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).