A Hulu-like video-on-demand service, Voddler, launched in Sweden today, VARIETY reports.

Around 500,000 customers of Bredbandsbolaget, an Internet service provider, can now stream videos from the major distributors in the United States. Paramount and Disney have already signed on and a pact with Sony Pictures is imminent, CEO Marcus Backlund told VARIETY.

"We believe we will have deals with all the major U.S. studios before the end of the year," he said.

Voddler plans to launch in all Nordic countries by summer 2010 and hopes to eventually launch in the United Kingdom.