HP, AMD Power Over the Hedge
"AMD64 technology offers outstanding performance per watt, delivering the power and performance that DreamWorks Animation's artists need to continually raise the bar of computer-generated animation and achieve greater on-screen detail while saving time," said Henri Richard, evp/chief sales and marketing officer, AMD. "Consumers can enjoy the same level of computing performance at home or practically anywhere with desktop and notebook media center PCs based on AMD Athlon 64 X2 dual-core processors."
On any given night there are 20,000 or more individual jobs that are requested to go through the DreamWorks render farm, Ring explained. The speed of the HP servers gave the creative team the flexibility to make improvements with confidence that they could be rendered overnight and ready for the director to review in the morning.
We really like the HP ProLiant DL145 servers on a price-performance-per-square-foot basis, added Derek Chan, head of Digital Operations. With the limited real estate in our data center, we needed an extremely dense server solution that wouldnt create a heat problem. The HP servers have the features we want in terms of reliability and overall system design. We were able to get a lot more processing power in the same space with approximately the same power consumption.
Producing animated feature films involves a tremendous amount of person-to-person interaction. With two California campuses more than 350 miles apart in Redwood City and Glendale, geography posed a challenge for DreamWorks Animation because of the cost and time involved with traveling.
HP Halo collaboration studios enable people in different locations to communicate in a vivid, face-to-face environment in realtime. The Halo studios enabled DreamWorks Animation to enhance collaboration and facilitated 24-hour global communication, significantly lowering the cost and time associated with conducting business.
"HP continues to push the envelope for computer-generated filmmakers like DreamWorks Animation," said Shane Robison, evp and chief strategy and technology officer, HP. "HP technology helps ensure DreamWorks Animation can deliver its industry-leading goal of two films per year."
The HP Remote Graphics Software played an important role in the introduction to the OVER THE HEDGE team of a new DreamWorks compositing application, Ring said. We had a regular project meeting of developers and users. Everybody was able to give their feedback, and our compositing software rollout went smoothly. I dont think we could have done that cross-site without the Halo rooms and HPs Remote Graphics software.
HP (www.hp.com) is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2006, HP revenue totaled $88.9 billion.
Advanced Micro Devices (www.amd.com) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide.