Golden Harvest, one of the leading Hong Kong production and distribution studios, has announced that it will produce its first animated feature. The film will be based on the popular Hong Kong comic strip MY LIFE AS MCDULL, which follows the exploits of a pig named McMug. The budget for this mature-themed cartoon is set at US$1.28 million. Golden Harvest managing director Phoon Chiong Kit said, "Animations generally aren't very financially viable because it takes a lot of money to promote a new cartoon character. But with MCDULL, having the comic strip already so popular helps."