“Morning Glory is a laugh out loud film. The performances are fantastic and although the vfx are there, you hopefully won’t be aware of them. It was a great experience for us to use our skills and tools in a different way. Finding creative options is what this project was all about,” says Dowland.

With Salt Framestore NY proved its skill with dramatic explosions and stunts, bringing big action sequences to life. And for their next feature film, The Smurfs, which launches in August of 2011, the Framestore NY film division will get to show off their character animation skills. With new premises opening this month to extend film’s capacity in New York, and with a wide variety of work emerging from the film division, Framestore NY is set to prove it’s a serious player that has successfully transported its unique brand of film vfx, with sophisticated pipelines and experienced crews to the US.