Disney's Alice in Wonderland Opens in IMAX Theaters March 5, 2010
Press Release from IMAX Corporation
LOS ANGELES, March 2, 2010 -- IMAX Corporation (Nasdaq:IMAX) (TSX:IMX) today announced that Alice in Wonderland, directed by Tim Burton and starring Johnny Depp as the Mad Hatter, Anne Hathaway as the White Queen and Mia Wasikowska as Alice, will open in 188 domestic IMAXtheatres simultaneously with the films wide release on March 5, 2010. The film will also open in 53 IMAX theatres internationally this weekend, and ultimately will play in 82 international IMAX theatres for a total of 270 IMAX runs, which marks a new record. The special IMAX 3D release has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience with IMAX DMR (Digital Re-Mastering) technology.
Commenting on the announcement, Chuck Viane, President, Distribution, Walt Disney Studios Motion Pictures, said, "This fantastic interpretation of Alice in Wonderland is a film that truly deserves to be presented in Disney Digital 3D(TM) and the premium IMAX 3D format. It delivers an eye-popping cinematic experience, where moviegoers are taken down the rabbit hole and into dimensional worlds filled with incredible characters, sly humor, and wild adventures."
"There is an enormous amount of buzz and enthusiasm surrounding Alice in Wonderland, especially among fans of Tim Burton and Johnny Depp. Were very excited to finally share this much-anticipated IMAX 3D adventure with them," said IMAX CEO Richard L. Gelfond. "We believe 3D fans are primed and ready for the next big IMAX 3D adventure and this magical film presents a great opportunity to deliver that to them."
Along with Depp, Hathaway and Wasikowska, the all-star cast also includes Helena Bonham Carter, Crispin Glover, and Alan Rickman.
"Alice in Wonderland combines the imagination of Tim Burtons creative vision with incredibly outrageous characters and world-class actors, making it a fantastic fit for The IMAX Experience," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Disney has done a great job of making the IMAX release available to more IMAX theatres worldwide than ever before, giving more IMAX fans the opportunity to experience this very special movie event."
About IMAX Corporation
IMAX Corporation is one of the worlds leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the worlds best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR is the Companys groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2009, there were 403 IMAX theatres (280 commercial, 123 institutional) operating in 44 countries.
IMAX, IMAX 3D, IMAXDMR, Experience It In IMAX, AnIMAX 3D Experience and The IMAX Experience are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).