Disneynature, the first new film label to be introduced by Disney in 60 years, will celebrate its premiere film, EARTH, being released nationally on April 22, Earth Day, by planting a tree in honor of every moviegoer who sees the film in its opening week.

Dick Cook, chairman of The Walt Disney Studios said, "The film gives moviegoers an entertaining and unprecedented view of our planet, with some of the most astonishing imagery and exciting natural drama ever presented on the big screen."

Disney's goal is to ensure that it plants trees in areas that conservationists have identified as important hot spots of biodiversity. Disney will oversee the planting of the trees in the Brazilian Atlantic Forest, which is considered the most endangered rain forest in the world. Today, only 7 percent of the Atlantic Forest remains. Disney is committed to ensuring the trees are planted and cared for to provide the greatest long term benefit for the planet.

Narrated by James Earl Jones, EARTH tells the remarkable story of three animal families and their amazing journeys across the planet we call home. EARTH combines rare action, unimaginable scale and impossible locations by capturing the most intimate moments of our planet's wildest and most elusive creatures. Directors Alastair Fothergill and Mark Linfield, the acclaimed creative team behind the Emmy Award-winning PLANET EARTH, combine forces again to bring this epic adventure to the big screen.

Tickets are now on sale for opening weekend. Tickets are available through the film's website at www.disney.com/earth and via phone at 1-888-DISNEY6.