Disney has released a new trailer on Apple iTunes Movie Trailers for the fantastical adventure Oz The Great and Powerful. Directed by Sam Raimi, the film imagines the origins of L. Frank Baum’s beloved wizard character.

When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting.

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Oz The Great and Powerful, produced by Joe Roth, with a screenplay by Mitchell Kapner and David Lindsay-Abaire, opens in U.S. theaters on March 8, 2013.

Source: Walt Disney Studios