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Filmcore's Chubak Turns Heads With 4-Spot Campaign For Ford

FilmCore's Charlie Chubak has wrapped four new spots for the Ford Dealers of Southern California and agency Dailey & Associates. "Head Turner" follows two guys swiveling their heads a full 180-degrees to see a red Ford Mustang. "Out of Focus" follows a blurred human form as it gets out of bed and leaves the house. Only when the character turns the ignition of its Ford Focus does the man come into focus. "Weekends" mixes shots of Ford SUVs with poppy graphics, while "Truck Size" featured no visual enhancement. "We were going in a new direction and this was the first time we had used special effects to this extent in a job for Ford," said Dailey & Associates creative director Mike Faulkner. "Charlie was involved in the project from pre-production and helped the director in developing an approach to the visual effects. Charlie is extremely versatile, which was important to a package like this that has a little of everything. He also worked well with our creative team, listening to everyone's views, distilling their input and easing it into his cut." The visual FX company used was Santa Monica's Click 3X. Mike Peterson worked as the compositor.

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Rick DeMott
Animation World Network
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