Chapman Ent.'s FIFI AND THE FLOWERTOTS is branching out from its U.K. roots and moving into Eastern Europe, reports KIDSCREEN. The move is facilitated by merchandising deals inked by U.K. licensing agent/distributor Target Ent.
Additionally, licensing agency One2Play is combing the former Yugoslavian territories for Fifi licensees; distribution outfits Modell and Hobby have signed with French toy company Jemini and Corgi to get Fifi into Hungary and Romania; and Target has made an exclusive toy distribution deal with Edutoys in Latvia and Estonia.
