Twentieth Century Fox Home Ent. released its first Special Edition DVD with Digital Copy for iTunes, FAMILY GUY PRESENTS: BLUE HARVEST, the FAMILY GUY animated parody of STAR WARS, in stores now. Consumers who purchase BLUE HARVEST with the additional digital copy of the movie can effortlessly transfer a copy of the film to their iTunes library and then view on a Mac or PC, iPod, iPhone or on Apple TV.
As part of its agreement with Apple, Fox is planning to deliver many more Special Edition DVDs with Digital Copy for iTunes this year.
"The industry has sold nearly 12 billion DVDs to date and the release of BLUE HARVEST is the first one that allows consumers to move their content to an iPod," noted Mike Dunn, president Worldwide, Twentieth Century Fox Home Ent. "Given Apple's dominance in the portable entertainment market and our rapidly evolving digital world, a DVD with digital copy for Apple, offers a simple way for consumers to satisfy their growing desire to watch what they want, when they want and, importantly, how and where they want."
The new iTunes Digital Copy provides a consumer-friendly way to transfer a DVD purchase to a user's iTunes library. Once a customer buys the DVD, they insert into their computer, enter a unique code into iTunes and iTunes automatically copies the movie to their iTunes library within minutes. Customers own the iTunes Digital Copy of the movies and it has all of the same viewing options as other iTunes Store video content. Each DVD will only transfer its iTunes Digital Copy to one iTunes library.
Apple also announced iTunes Movie Rentals featuring movies from all the major movie studios, including Fox, The Walt Disney Studios, Warner Bros., Paramount, Universal Studios Home Ent., Sony Pictures Ent., MGM, Lionsgate and New Line Cinema. Users can rent movies and watch them on their Macs or PCs, all current generation iPods, iPhone and Apple TV. iTunes Movie Rentals will offer more than 1,000 titles by the end of February, including 100-plus titles in HD with 5.1 Dolby Digital surround sound, which users can rent directly from their widescreen TV using Apple TV. iTunes Movie Rentals are priced at $2.99 for library titles and $3.99 for new releases, with HD versions priced at $3.99 for library titles and $4.99 for new releases.
Fox Filmed Ent. produces, acquires and distributes movies throughout the world. These movies are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic and Twentieth Century Fox Animation. FFE also includes Twentieth Century Fox Home Ent., the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions.